Value of an Enterprise Approach to Data Management
  • CODE : ANNM-0001
  • Duration : 60 Minutes
  • Level : All Levels
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Anne Marie Smith, Ph.D. is an Information Management professional and consultant with broad experience across industries.  She is a certified data management professional (CDMP) and is a frequent speaker and an author on data management topics.  Anne Marie is a primary author of several sections of the DAMA-Data Management Body of Knowledge (DAMA-DMBOK) and has been published in several professional journals.  Anne Marie received the DAMA International Professional Achievement Award in 2015 and was awarded the designation of Fellow of Insurance Data Management (FIDM) and Fellow of Information Management (FIIM). She holds several industry certifications.



Organizations need a guided approach to managing their data and information to obtain the maximum business value for success in a challenging environment. An Enterprise Data Management (EDM) initiative provides the framework for an organization to deliver real information knowledge and provide true business impact. However, starting an Enterprise Data Management program can be a daunting task.  In seven steps, this presentation will show the importance of determining where to start, finding business impact opportunities, outlining the functions of EDM, and understanding the cultural and political realities of your organization. This presentation provides real world approaches, strategies, and lessons learned for initiating the foundations of an EIM program in your organization.

Without an enterprise approach to data management, an organization of any size or industry cannot know with confidence what data it has, why it was captured, what it means, what level of quality it has, and how it can be used to improve operations and make confident decisions.

Understanding the fundamentals of enterprise data management and its value to any organization can empower any professional to recognize what the data assets contribute to the success of the organization.

Areas Covered

Main points:

  • A starting framework for EDM – the component functions of EDM
  • Practical approaches for identifying business opportunities for EDM adoption
  • Developing an EDM program scope and initial implementation plan
  • Lessons learned from other EDM initiatives - overcoming challenges and obstacles to success

Who Should Aatend

CEO, CIO, CDO, directors of operations, directors of analytics, business leaders, data professionals, etc.

Why Should You Attend

Attending this session will give the attendee a clear and basic understanding of the concepts of enterprise data management, how the various data management functions operate and interact, and how they all contribute to the successful use of data and information as enterprise assets.

Without an enterprise approach to data management, an organization of any size or industry cannot know with confidence what data it has, why it was captured, what it means, what level of quality it has, and how it can be used to improve operations and make confident decisions.

Understanding the fundamentals of enterprise data management and its value to any organization can empower any professional to recognize what the data assets contribute to the success of the organization.

Topic Background

Many organizations do not take an enterprise approach to data management functions (e.g., data governance, data quality management, metadata management, data security, master data management, etc.) This leads to poor data processes that result in less-optimal operations and decisions.  An enterprise approach to managing data is the evidence-supported answer to this problem.

  • $160.00



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