Decoding Decisions: How the Brain Drives Choices and Behavior

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Speaker : DR. CLAIRE MUSELMAN
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When : Friday, October 10, 2025
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Time : 01 : 00 PM EST
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Dr. Claire Muselman is a nationally recognized expert in workers'
compensation strategy and leadership development. As the Co-Director of
the Master of Science in Leadership Program at Drake University and COO
of WorkersCompensation.com, Claire blends academic insight with
real-world experience. With over 20 years in the industry, she brings a
unique perspective that emphasizes empathy, communication, and
operational excellence. Her dynamic style and strategic mindset make her
a sought-after speaker, consultant, and educator across the insurance,
risk, and leadership sector.
This engaging session explores the fascinating intersection of neuroscience and workplace decision-making. Using brain science as a foundation, we’ll investigate why people make the decisions they do—and how leaders can use this understanding to drive better performance, improve communication, and foster more productive relationships.
We’ll begin by breaking down how the brain processes decisions. Contrary to popular belief, most decisions are not made in the rational, logical parts of our brain. Instead, they are rooted in our limbic system—the center of emotion, memory, and survival. When people feel safe and supported, the brain is able to access higher-level thinking, creativity, and long-term reasoning. When they feel threatened, even subtly, the brain moves into protection mode: fight, flight, freeze, or fawn. This session will help you recognize these patterns and respond with empathy and clarity.
You’ll learn how fear, uncertainty, and stress hijack decision-making—and how to build environments that buffer these effects. From how you give feedback to how you introduce change, small shifts in your communication can make a big difference. We’ll explore how to design systems and conversations that support safety, choice, and connection—three core ingredients for optimal cognitive function.
The session will also highlight how decision fatigue impacts performance, especially in fast-paced environments. You’ll discover how to structure workflows and routines to minimize overwhelm and reduce errors. Understanding the limits of the brain’s daily capacity to make decisions will help you lead and design systems that prioritize what matters most.
Participants will dive into:
- The role of dopamine and reward systems in motivation and habit formation
- How confirmation bias and cognitive dissonance impact learning and leadership
- Why storytelling is such a powerful decision-making tool
- The science behind “gut feelings” and intuitive thinking
We’ll also cover the power of reflective pauses—moments built into meetings or decision points that allow the brain time to reset. These microbreaks improve strategic thinking, increase psychological safety, and reduce reactivity.
Through real-world examples, case studies, and exercises, you’ll learn how to decode your own decision-making style and adapt your approach to better lead others. You’ll leave with tools like:
- Brain-based conversation frameworks for feedback and coaching
- A neuroscience-informed checklist for change initiatives
- A model for recognizing cognitive overload and redirecting with care
You’ll also gain insight into the surprising ways sensory input, environmental design, and body awareness impact decision quality. We’ll explore how light, noise, visual distractions, and physical movement all influence how well brains work throughout the day—and how small changes to the environment can yield major improvements in team clarity and collaboration.
This session will also address how leaders can integrate emotional intelligence and neuroscience for better influence. You’ll see how EQ and cognitive awareness work together to help you adapt communication styles, manage tension, and lead diverse teams more effectively.
Whether you’re a seasoned executive or a people leader navigating new responsibilities, this session will offer insights to help you make sense of the sometimes-confusing dynamics in the workplace. More importantly, you’ll gain language, tools, and strategies to build trust and foster accountability based on how the brain actually functions.
This session will close with an interactive reflection to help participants connect the content to their current challenges. You’ll walk away with a customizable action plan to apply brain-based strategies to real-time leadership, communication, and change.
Join us and unlock a deeper understanding of how brains work—so you can lead smarter, communicate clearer, and support healthier, more resilient teams.
Areas Covered
- The neuroscience of decision-making under pressure
- How fear, uncertainty, and stress affect cognitive clarity
- Creating cognitive safety through trust and clarity
- The role of dopamine, reward systems, and habit loops
- Reframing resistance and encouraging behavior change
- Designing feedback and meetings with the brain in mind
Who Should Attend
- Leaders and Managers
- Human Resources Professionals
- Coaches and Trainers
- Organizational Development Specialists
- Workplace Wellness Professionals
Why Should You Attend
If you have ever struggled to understand why people resist change, avoid accountability, or make inconsistent decisions, this session will shine a light on the brain-based reasons behind human behavior. In our modern workplace, leaders can no longer afford to rely solely on logic or policy to drive performance. Neuroscience offers a practical, actionable framework to understand how people process information, assess risk, and respond to uncertainty.
Human decisions are influenced more by emotion and environment than we realize. From the impact of stress on cognitive clarity to the unconscious biases that shape perception, this session will help decode the patterns that influence how individuals interpret, choose, and act. You may have the best strategy in the world—but if it clashes with how the brain handles complexity, ambiguity, or reward, it is unlikely to stick.
This session is ideal for anyone who leads people, designs processes, delivers training, or facilitates meetings. If you have experienced miscommunication, disengagement, or resistance when implementing change or delivering feedback, the answers may lie in how the brain is wired—not just in your messaging.
We will unpack how the brain handles fear, reward, novelty, and habit—and how those factors can make or break your team dynamics. You will gain insight into how people assess safety in conversations, what triggers automatic resistance, and why timing, tone, and trust matter more than many leaders think.
We will also explore how decision fatigue, stress hormones, and memory affect performance and productivity. You will learn how to recognize the signals that someone is in a reactive brain state—and how to help them (and yourself) return to clarity and calm.
You will leave this session understanding:
- Why do people say one thing and do another
- What makes feedback land—or backfire
- How leaders unintentionally create fear-based environments
- What you can do to encourage clarity, confidence, and collaboration
This is not about turning everyone into a neuroscientist. It is about equipping professionals with a simple, science-based map to navigate human behavior more effectively. With this knowledge, you will stop personalizing resistance or confusion—and start designing conversations, processes, and systems that work with the brain, not against it.
If you are ready to stop guessing and start leading with insight, this session is your launching pad. Come curious—and leave equipped to decode the decisions happening around (and within) you every single day.
Topic Background
Behind every action in the workplace is a decision—sometimes rational, often reactive, and always rooted in the brain. Understanding the neuroscience of decision-making can transform the way we lead, communicate, and collaborate. This session will decode the mental mechanics behind our choices and reveal how to leverage brain science to create better outcomes in business and leadership.
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$160.00
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