As the founder of Renegade Marketing, a tech branding agency, I guide a vibrant team that is passionate about making technology brands stand out. At Renegade, we rebel against the ordinary, crafting unique brand identities that challenge the status quo. We're all about pushing boundaries, embracing risks, and nurturing a culture filled with innovative ideas.

Before founding Renegade, I honed my marketing skills in the Consumer-Packaged Goods (CPG) industry, learning everything from building brands from scratch to reinvigorating those that had hit a plateau, and even launching new brand extensions. During this time, I led complex multi-country global product launches, as well as focused single-market strategies aimed at rapid market share growth, particularly in the U.S., where I spent several years in New York working for the multinational FTSE100 giant, Reckitt Benckiser.

A decade ago, I pivoted my career to the tech sector, working for West Coast tech titans like PayPal and Adobe and engaging with dynamic start-ups in London. This period broadened my expertise to include performance and product marketing, and the crafting of digital experiences, complemented by strategic go-to-market planning and the launch of products across Europe, the Middle East, and Africa—recently focusing on large enterprise marketing and Account-Based Marketing.

With a diverse background spanning multiple sectors and countries, and extensive knowledge in various marketing disciplines from branding to performance marketing, I am thrilled to share my insights with the class. My goal is to energize and inspire the next generation of marketing leaders through this course.