Understanding Your Audience And Building Customer Avatars
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Speaker : KATHRYN STRACHAN
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When : Thursday, May 08, 2025
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Time : 01 : 00 PM EST
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Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.
This session will walk attendees through the process of building customer avatars using research, data, and behavioral insights. We will explore how to gather customer information, identify key pain points, and segment audiences for personalized marketing. By the end of this workshop, attendees will have a clear methodology for creating detailed and actionable customer avatars that guide marketing campaigns and product development.
Areas Covered
- The importance of audience research
- Methods for collecting customer data
- Identifying key customer segments
- Understanding pain points and buying behaviors
- Creating detailed customer avatars
- Using avatars to refine marketing messaging
Who Should Attend
- Marketing Managers
- Content Strategists
- Product Marketers
- Business Owners
- Sales Teams
Why Should You Attend
Marketing without audience insights is like shooting in the dark. If you don’t know who your customers are, what they want, and how they behave, you’ll waste budget and effort on ineffective campaigns. This session will teach you how to create detailed customer avatars that improve marketing precision and drive conversions.
Topic Background
A marketing strategy is only as effective as the understanding of the target audience behind it. Many businesses struggle with defining their ideal customers, leading to inefficient campaigns and low conversion rates. Customer avatars help marketers tailor their messaging, products, and services to the needs and behaviors of their audience, enhancing engagement and loyalty.
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$160.00
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