Own Your Identity: The Blueprint for Personal Branding Success
-
Speaker : ZANI BARRISH
-
When : Friday, June 06, 2025
-
Time : 12 : 00 PM EST
-
Add To Calendar
Refer a Friend
Zani Barrish is a seasoned marketing strategist and business communication expert with a passion for empowering professionals with essential soft skills. With over a decade of experience in leadership, content creation, and business strategy, Zani has worked across diverse industries, helping organizations foster collaboration, innovation, and effective communication. Her expertise in navigating difficult conversations has been instrumental in enhancing workplace culture and leadership development.
Zani’s
background in marketing, media, and corporate training has equipped her
with a unique ability to bridge the gap between business strategy and
interpersonal effectiveness. She has facilitated numerous workshops
focused on communication, team dynamics, and leadership, guiding
professionals to develop confidence and resilience in their
interactions. Recognized for her engaging and practical teaching style,
Zani ensures that participants walk away with actionable insights that
can be immediately applied in their professional and personal lives.
Building a strong personal brand is one of the most powerful career moves you can make. Whether you are an entrepreneur, a professional looking for career growth, or someone who wants to establish a strong presence in your industry, personal branding helps you define your identity and stand out from the competition.
This session will start by exploring Simon Sinek’s "Know Your Why"—helping participants uncover the deeper purpose behind their personal brand. From there, we’ll dive into how to craft a compelling Unique Selling Proposition (USP) and conduct a personal SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
The session will also cover the importance of digital footprints, guiding attendees on how to manage their online presence and maintain consistency across platforms like LinkedIn, social media, and professional websites.
A significant part of the discussion will focus on developing a personal brand like a corporate brand, including key elements such as:
- Visual Identity: What is your look and feel?
- Tone of Voice: How should you communicate?
- Mission and Vision: What do you stand for?
- Core Message: What do you want to be known for?
By the end of this session, participants will have a Personal Branding Blueprint, enabling them to establish, refine, and maintain their personal brand for career advancement and long-term success.
Areas Covered
- Understanding Personal Branding and Its Importance
- Simon Sinek’s “Know Your Why” – The Foundation of Your Brand
- How to Create Your Unique Selling Proposition (USP)
- Conducting a Personal SWOT Analysis
- Managing Your Digital Footprint and Online Presence
- Building a Personal Brand Like a Corporate Brand:
- Visual Identity (Style, Colors, Personal Logo)
- Tone of Voice (Professional, Friendly, Authoritative)
- Mission and Vision Statement
- Core Message and Consistency in Communication - How to Position Yourself as an Expert in Your Field
- Crafting a Strategy to Communicate and Grow Your Brand
Who Should Attend
- Entrepreneurs and Business Owners
- Marketing and Branding Professionals
- Job Seekers and Career Changers
- Executives and Leaders
- Freelancers and Consultants
- Public Speakers and Content Creators
- Professionals looking to enhance their personal reputation
Why Should You Attend
Are you struggling to stand out in a competitive world? Do you feel like your professional identity lacks clarity or consistency? Are you unsure of how to present yourself online and offline to maximize opportunities?
Your personal brand is what people say about you when you’re not in the room. Without a strong, authentic brand, you risk blending in, missing career opportunities, or failing to establish credibility in your field. This session will provide a step-by-step approach to crafting a personal brand that reflects your strengths, values, and goals.
You’ll learn how to define your unique value proposition, assess your strengths through a personal SWOT analysis, and develop a brand identity that aligns with your career aspirations. You’ll also discover how to manage your digital footprint and communicate your message effectively across various platforms. If you want to take control of how the world perceives you and leverage your brand for professional success, this session is for you!
Topic Background
In today’s digital world, personal branding is no longer a luxury—it’s a necessity. Whether you’re an entrepreneur, professional, or job seeker, how you present yourself to the world impacts your opportunities, credibility, and career growth. Just like major corporations have strong, recognizable brands, individuals must also craft a unique identity that reflects their values, skills, and expertise. This session will guide participants through the process of defining, developing, and promoting their personal brand for long-term success.
-
$160.00
-
