Unlocking the Power of Data
  • CODE : COCO-0002
  • Duration : 90 Minutes
  • Level : Intermediate
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Coco has been coaching real estate agents to increase their volume from $0 to $20M+ for over twenty years. In the years before that, she gained experience in real estate sales as a top-performing Realtor® and broker in the luxury markets of California, Montana, and Florida,

She is a Florida broker, a member of the Miami Realtor® Association, an International Coaching Federation-certified executive coach, an EQ-I 2.0-certified Emotional Intelligence Coach, and a REIN Institute-certified Real Estate Negotiator.

She holds degrees in computer science and electrical engineering. Before focusing solely on real estate sales, she split her time between software engineering for the DoD complex and real estate investment and development.

Coco is fascinated by the workings of the human mind and heart and believes real estate sales is a profession where the two can be brought together. That belief is reflected in her approach to coaching, where she emphasizes getting to know her clients, their circumstances, their market, and their environment to accelerate their journey.

Coco has a professional command of real estate, contracts and their negotiation, sales psychology, marketing, and technology, but her coaching methods are rooted in the values of self-awareness and work ethic. Helping her clients understand themselves and their clients and develop productive habits are keys to their success.







Business decisions are easier to make when we are equipped with the relevant industry data.  This seminar addresses the collection and usage of data for sales professionals, especially the real estate industry

Areas Covered

  • Types of data
       -  Numerical vs character
       -  Client data, product data, personal and company performance data,
       -  contextual data: for example, monthly new building starts in real estate or impact of policies on the real estate industry
  • Data Management
       - Sources and Collection
       - Storage
       -  Retrieval
  • Data Tools
         - Essentials
         - Task Specific
         - Industry specific
  • Data-based Decision Making
  • Data-based Influence
  • Conclusion & Q&A

Who Should Attend

  • Sales professionals
  • Decision makers (CMOs for examples)

Why should you attend

In today's rapidly evolving marketplace, the ability to harness and interpret data is not just an advantage—it is a necessity. As a sales professional, you are at the forefront of this shift, navigating through a sea of information that holds the key to unlocking unprecedented opportunities for growth and connectivity. This is why attending our upcoming seminar on collecting and leveraging data is essential for anyone in the sales industry who aims to not only survive but thrive in this new data-driven era.

This seminar considers first the impact of data on decision-making. With the right data, you can make more informed decisions backed by tangible evidence, reducing risk and enhancing the predictability of outcomes. Our seminar will equip you with the skills to identify, collect, and analyze pertinent data, transforming it into actionable insights. This means you won't just be reacting to trends—you'll be anticipating them.

The power of data extends beyond internal benefits—it influences how you interact with and persuade clients. Our session will cover the effective use of data to tell compelling stories that resonate with your clients. Presenting a proposal tailored to your client's needs and backed by data highlighting potential ROI, market trends, and competition transforms your pitch from a simple conversation into a persuasive, evidence-based presentation.

The skillful use of data sets you apart from the competition. In a world where clients are more informed than ever, being a sales professional who can provide added value through insights and tailored solutions is crucial to meeting their evolving needs.

Your participation in this seminar demonstrates a commitment to your professional growth and adaptability—a quality that clients and employers value highly. In a survey conducted last year, companies rated analytical skills as one of the top criteria for hiring and promoting sales personnel. By attending, you're not just gaining knowledge; you're building your brand as a forward-thinking, data-savvy professional.

Don't miss this opportunity to be at the cutting edge of sales strategy. Join us to transform data into your most powerful tool for business decision-making and client engagement. Secure your spot today, and propel your sales career to new heights!

  • $160.00



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