The Art of Persuasion as a topic focuses on the mechanics of persuasion; it seeks to teach proven hacks and techniques to become irresistible, invaluable, and indispensable in one’s field. It also sheds intense light on how this skill is necessary for survival, particularly in the 21st century.

To appropriately cover significant ground in this area, some broad highlights will be covered which include:

Understanding Human Psychology: This section aims to analyze and break down human behaviour, in order to show that humans are fundamentally biased, sentimental, and emotional and that these traits influence their response and behaviour in every area of life. In essence, it seeks to show that human beings naturally respond based on how they feel towards something, which means it’s possible they believe something as true because they feel it is, even if it isn’t.

It essentially shows that humans fundamentally respond based on feelings, not facts.

The Power of Words: This section seeks to show the unquestionable power of words as a driving force in the world, since the beginning of time, meaning every major decision, action, and activity on the earth today was greatly influenced using words. This section will also essentially prove that nothing happens on earth without words and that everyone depends on words.

Using words to Influence Perception: This section will focus on showing how words are the greatest weapon for influencing perception. It will use case studies from the past to show how men turned millions of hearts in their favor using words, and how men inspired massive action (be it positive or negative) using words.

It will then show how unconsciously, we seek to influence the perception of others about us, in our day-to-day actions, and how words play a huge role in that.

It will also emphatically show how brands and businesses consciously seek to use words to influence the perception of others about their products and services.

Crafting Compelling Content: Having understood the above, this section will then show how it is necessary to influence the perception of others, such that they view you as invaluable, irresistible, and indispensable. The section focuses on influencing perception through the use of compelling content.

Concise explanations and principles will be given on how to create compelling content that makes you stand out as a relevant figure.

Positioning oneself as an Authority: This section aims to show how to position oneself as an authority using three metrics: Delivery, Expression, and Personality.

Delivery focuses on how words are enforced when spoken; in essence, how you say what you say. It shows how the emphasis and tone with which words are communicated can greatly influence perception. Tips to improve delivery will be provided.

Expression focuses on the essence of the words used, how they are applied, the kind of words and phrases that improve/reduce persuasion, and practical guides to approach expression in order to achieve outstanding results.

Personality focuses on the essence, vibe, behaviour, and charisma of a person, on a day-to-day basis, and how far that goes to influence the perception of others. It teaches how to carefully position yourself to be considered or regarded as an authority, not just for a season, but over time

Becoming Invaluable, Irresistible and Indispensable: This section teaches how to harness the power of persuasion and use proven methods to make yourself the most sought-after in your field, such that you become invaluable, irresistible, and indispensable.

Call to Action and Implementation: This final section offers tips on how to effect these changes practically, on a day-to-day basis. It offers insight on how to craft a long-term plan which when implemented, will not only improve others’ perception but will also help one to become consistent and disciplined at creating value and building a compelling personality.

Consistently following these steps will make Anyone a Master of the  Art of Persuasion!

Areas Covered

Course Level - Basic

Who Should Attend

Why Should You Attend

Pause for a second, and think about how many Medical Practitioners there are in the world today. Now, think about how many Entrepreneurs exist in the Global Market. We’re counting millions right? Now, I’m curious…

Do you have an idea of how many people offer Your Services in the world today? No? Here's the Facts!

There are hundreds of thousands (possibly millions) of people around the world who Do What You Do, and if so, the real question then is, Why should anyone pick you over everyone else? Why should we buy from you, or work with you? Can you effectively prove that you deserve the opportunity more than others, even if they might be more qualified than you?

Listen, acceptance is all about perception, meaning people won’t choose to work with you merely because you have qualifications, or just because you think you’re the best (everyone tends to think they are); rather, they’ll work with you because they believe you are the best, and most times, you’re the one who has to make them believe you are invaluable or indispensable.

This is why this training is so necessary; we’ll teach you how to properly position yourself as an authority, how to influence perception with words, and how to seize opportunities by using words to effectively sell yourself.

If you’re looking to become the most sought-after in your field and maintain relevance for years, your attendance is Compulsory!

Topic Background

In today’s world, where competition is extreme, it is obvious that being skilled or qualified alone won’t cut it. To maximize opportunities and be at the forefront in life, one has to master the ability to persuade by using words to influence positive perception.

This is especially crucial in a world where humans are bound to react and respond to things based on their perception of them. As a result, the one who masters the art of persuasion and learns to properly apply it in life, career, and business, will be at the forefront of life’s opportunities.