Effective Brand Storytelling
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Speaker : JANA STRAITON
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When : Friday, November 08, 2024
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Time : 01 : 00 PM EST
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As the founder of Renegade Marketing, a tech branding agency, She guides a vibrant team that is passionate about making technology brands stand out. At Renegade, we rebel against the ordinary, crafting unique brand identities that challenge the status quo. We're all about pushing boundaries, embracing risks, and nurturing a culture filled with innovative ideas.
Before founding Renegade, she honed her marketing skills in the Consumer-Packaged Goods (CPG) industry, learning everything from building brands from scratch to reinvigorating those that had hit a plateau, and even launching new brand extensions. During this time, she led complex multi-country global product launches, as well as focused single-market strategies aimed at rapid market share growth, particularly in the U.S., where she spent several years in New York working for the multinational FTSE100 giant, Reckitt Benckiser.
A decade ago, she pivoted my career to the tech sector, working for West Coast tech titans like PayPal and Adobe and engaging with dynamic start-ups in London. This period broadened my expertise to include performance and product marketing, and the crafting of digital experiences, complemented by strategic go-to-market planning and the launch of products across Europe, the Middle East, and Africa—recently focusing on large enterprise marketing and Account-Based Marketing
With a diverse background spanning multiple sectors and countries, and extensive knowledge in various marketing disciplines from branding to performance marketing, she is thrilled to share my insights with the class. My goal is to energize and inspire the next generation of marketing leaders through this course.
Brand storytelling is more than a marketing buzzword it's a pivotal strategy in creating an emotional connection with your audience and differentiating your brand in a crowded market. This webinar will dive deep into the art and science of crafting compelling narratives that capture the essence of your brand and resonate with your customers.
Areas Covered
- The Power of Narrative in Marketing: Understanding why stories resonate with us on a psychological level and how they can be leveraged to create memorable brand experiences.
- Elements of a Great Brand Story: Learn the components of effective storytelling, including character development, conflict resolution, and the crucial 'why' behind your brand.
- From Story to Strategy: How to translate your brand story into actionable marketing strategies across different platforms—social media, websites, and beyond.
- Authenticity and Emotional Connection: Strategies to ensure your storytelling is authentic and generates emotional responses that drive customer loyalty.
- Analyzing Successful Brand Stories: Breakdown of successful case studies from leading brands that have mastered the art of storytelling to enhance brand perception and customer engagement.
Learning Objectives
Attendees will leave with a clear understanding of how to craft and utilize their brand stories to attract and engage their target audience, ultimately driving growth and loyalty.
Who Should Attend
This session is perfect for marketing professionals, content creators, business owners, and anyone eager to enhance their brand’s impact through effective storytelling. If you’re looking to elevate your brand's market presence and create deep, meaningful connections with your audience, this webinar will provide you with the insights and tools you need.
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$160.00
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