Win With Assertiveness, Not Aggressiveness
  • CODE : KABR-0071
  • Duration : 60 Minutes
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Karla Brandau is a thought leader in management and team building techniques. She trains individuals to improve their communications and thus their relationships with anyone they interface with. 

She specializes in personalities, communication skills, leadership principles. 

She is the CEO of Workplace Power Institute and has educated managers with her proven leadership principles in companies such as Motorola, Coca-Cola Enterprises, Panasonic, and BYD America.

She has a degree in education and is a Certified Speaking Professional, an earned designation given by National Speakers Association. 

Karla’s book, How to Earn the Gift of Discretionary Effort, teaches managers how to be the leader people CHOOSE to follow, not have to follow because of their position on the organizational chart.


The proper amount of assertiveness can earn you respect, decrease confrontation, and increase your effectiveness in conversations.

The definition of assertiveness is communicating your needs, wants, and opinions to others in a direct and tactful way, then listening to and being receptive to their needs and opinions. Being assertive is not being confrontational or aggressive.

In this webinar, you will gain a better understanding of how assertiveness helps you improve one-on-one conversations, elevates your position on the team or in the company, and helps you obtain better results, not only at work but in your personal life. 

The benefits include standing up for yourself, and replacing uncertainty and apprehension with belief in your abilities as you create an authentic and authoritative presence when interacting with coworkers.

Learning Objectives

In this webinar, you will learn what assertiveness is and why it is critical for your personal and professional success. We will compare assertiveness with passivity and aggressiveness.

You will gain personal power as you learn how to: 

  • Stand up for your point of view
  • Communicate your boundaries
  • State your positions on topic of discussion
  • Earn the respect of others
  • Make requests of others without fear and trepidation
  • Say “no” when appropriate
  • Negotiate diplomatically
  • Exert influence on others without being coercive or manipulative
  • Cope with criticism, anger and guilt
  • Differentiate between assertive, passive, and aggressive response styles
  • Choose assertiveness in confrontational conversations
  • Be open to constructive criticism
  • Stand up to aggressive people
  • This is a “must attend” and “don’t miss” webinar for anyone who wants to sharpen their communication skills and overcome self-doubt with confidence. 

Who Should Attend

Any individual who needs the life skills of conversation and communication that can help them be understood and respected. 

Why Should You Attend

  • If you lack assertiveness and the ability to stand up for your needs extroverted, dominant individuals make you their doormat.
  • In difficult conversations, if you find yourself retreating into your turtle shell.
  • When you express your opinion and no one listens.

If you have experienced any of these behaviors, sign up for this webinar and learn how to stand up for yourself using assertiveness skills. 

Topic Background

If you are a success-minded individual, assertiveness is a must-have skill. Every workplace has extroverted and introverted personalities.

Assertiveness gives you the skills to deal with both types in a confident, calm self-assured manner. Being assertive makes it possible for you to have influence, move conversations along to get the outcomes you want, and still be liked.

In contrast, if you are aggressive, you may get the outcomes you want, but it is guaranteed you will not be liked.

  • $200.00



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