Assertiveness in action: communicate clearly and confidently

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Speaker : REMA BOUMERDASSI
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When : Wednesday, June 18, 2025
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Time : 01 : 00 PM EST
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Rema Boumerdassi is a seasoned Learning and Development professional with over twelve years of expertise in assertive communication, negotiation, stakeholder management, and problem-solving methodologies across diverse industries, including global corporations and public sector organizations.
Currently a Global Training Specialist for ITV’s Rights and Contracts System (RACS) Transformation Programme, Rema leads training initiatives emphasizing clear communication and effective stakeholder management. Her prior role as Lead Learning & Development Trainer for the NHS Digital Staff Passport involved successfully negotiating and delivering complex training to over 50,000 NHS staff, utilizing robust problem-solving techniques.
Her career includes impactful roles with the Metropolitan Police Force and Tesco PLC, enhancing stakeholder relations and employee performance. Recognized as UK Sales Assistant of the Year and UK Community Hero, Rema also brings over a decade of disciplined experience as a British Army Reservist Sergeant Instructor, integrating clarity, assertiveness, and strategic methodologies.
Rema is passionate about sharing her insights to foster practical skills and meaningful engagement in her sessions.
Assertiveness is a powerful yet often misunderstood skill that lies at the heart of successful personal and professional interactions. It involves clearly and confidently communicating one's thoughts, feelings, needs, and boundaries, without being passive, aggressive, or disrespectful. Contrary to common misconceptions, assertiveness is not about being dominant or confrontational; instead, it’s about maintaining respect for yourself and others while ensuring that your voice is heard and understood.In our fast-paced, interconnected world, effective communication has never been more critical. Many people, however, struggle to achieve this balance. Often, individuals find themselves trapped in passive behavior patterns, saying "yes" when they mean "no," or failing to express their ideas clearly out of fear of conflict or rejection. On the other hand, aggressive communication styles, characterized by dominance and disregard for others' feelings, can cause relationships to deteriorate quickly.
The ability to communicate assertively offers a healthy middle ground. Assertive individuals can clearly express their needs, feelings, and opinions while respecting those of others. They engage in honest and open communication, which leads to better problem-solving, stronger relationships, and increased personal and professional satisfaction.
Assertiveness brings numerous tangible benefits. It builds self-confidence and helps individuals to manage stress and anxiety more effectively by reducing the internal conflict and frustration associated with feeling misunderstood or undervalued. Professionally, assertiveness enhances teamwork, leadership capabilities, and problem-solving effectiveness. It also enables individuals to navigate challenging conversations and negotiations with clarity and confidence, significantly improving their career opportunities and prospects for advancement.
However, developing assertiveness is not always straightforward. Common barriers include fear of rejection, fear of conflict, and lack of self-confidence. Many individuals mistakenly equate assertiveness with aggression, which can further deter them from embracing this essential skill. Recognizing and overcoming these barriers requires both self-awareness and practical techniques, such as learning to frame requests clearly, use “I” statements effectively, and practice active listening.
This webinar, "Assertiveness in Action: Communicate Clearly and Confidently," addresses these challenges directly. Participants will explore practical strategies for assertive communication, learn how to overcome common obstacles, and practice techniques for handling difficult conversations constructively. By participating, attendees will discover how to express their thoughts clearly, set healthy boundaries, and advocate effectively for their needs without fear or guilt.
Join us in this engaging session to master assertive communication and unlock your true potential. Learn how to transform uncertainty into clarity, hesitation into confidence, and anxiety into empowerment. Your voice matters—it's time to express yourself with assertiveness, clarity, and respect.
Areas Covered
- Understanding assertiveness and its benefits
- Differentiating between passive, aggressive, and assertive communication
- Identifying and overcoming barriers to assertiveness
- Techniques for assertive communication ("I" statements, active listening, respectful body language)
- Strategies for managing difficult conversations assertively
- Building assertiveness in professional settings
- Daily practices to boost assertiveness and confidence
Who Should Attend
- Managers and Supervisors
- Team Leaders
- Human Resources Professionals
- Employees across all levels
- Customer Service Representatives
- Sales Professionals
- Business Owners
- Coaches and Trainers
Why Should You Attend
Have you ever felt silenced by your own hesitation, unable to express your thoughts clearly when it mattered most? Maybe you've nodded in agreement, even when you disagreed deeply, just to avoid conflict. Perhaps you've watched opportunities slip through your fingers because you weren't assertive enough to grab them. You're not alone in these struggles, but the consequences of staying silent can deeply impact your life.
Every time you choose not to speak up, uncertainty creeps in—uncertainty about your value, your capabilities, and your relationships. Doubts multiply, and fear begins to dictate your actions, causing frustration and anxiety to build up. Communication breakdowns lead to misunderstandings, strained relationships, missed career opportunities, and persistent stress. Without assertiveness, you risk becoming invisible, unheard, and undervalued both personally and professionally.
Think about this: How many times have you felt overlooked or misunderstood because you didn’t communicate your ideas effectively? How often has the fear of rejection or conflict stopped you from asserting your boundaries or voicing your genuine needs? These are the moments that silently chip away at your confidence and happiness, leaving you feeling stuck and powerless.
But here's the crucial truth—you can break free from this cycle. Assertiveness isn't about aggression; it's about clearly and respectfully expressing yourself. By attending this webinar, you'll learn exactly how to transform uncertainty into confidence, fear into courage, and doubt into clarity.
Imagine confidently expressing your thoughts in meetings, asserting your boundaries clearly, and handling difficult conversations with composure and ease. Picture yourself feeling empowered in social interactions, able to advocate effectively for your needs without feeling guilty or anxious. These are not mere fantasies—they're achievable outcomes waiting for you to claim them.
This webinar will provide practical tools and actionable strategies to revolutionize how you communicate, helping you step forward confidently into every interaction. Your voice, ideas, and feelings deserve to be expressed clearly and confidently. Don't let uncertainty hold you back any longer.
Join us and learn how to reclaim your voice, rebuild your confidence, and transform your relationships. Assertiveness starts here—take the first step today.
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$160.00
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