How to Focus Your Sales Message From the Buyers Perspective
Audrey
Halpern is a soft skills training facilitator consultant with 20+ years
of experience. Audrey is currently a faculty member of the American
Management Association.
Two of the biggest complaints buyers have about sellers: You don’t understand my business and You don’t listen. By just shifting your perspective ever-so-slightly to think more from your buyers’ shoes can make a powerful impact. When you adopt the mindset that you are there as an “inside” consultant to help your prospect, your new sales funnel will bear higher conversion rates that result in more closed-won deals. As a sales professional strengthen your accountability and communication skills will enhance your ability to articulate your value proposition and close with confidence. This session will give you the tips and techniques to help you do just that.
Areas Covered
- The benefits of a buyer-focused sales process
- Reviewing your sales funnel
- Changing your mindset and sales process to reflect the buyer’s journey
- Every customer is different – focus your message to find added value
- How to tie your capabilities to the client situation
- How have a conversation and not a lecture
- The role that curiosity plays and asking the right questions
Why should you attend
The best sales processes are actually those that think about the buyer’s journey. Prospects don’t want to hear about how great your company is or how wonderful your products are. They want to have their concerns answered. What you can offer is a conversation that addresses their concerns and issue, and can focus your sales message so that it addresses only their concerns and issues.
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$200.00
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