You operate your nonprofit to have an impact on its mission. Everyone interested in your mission wants to know how much of an impact you make, so they are waiting actively for you to tell them about it. The most powerful vehicle for conveying this information, after your website of course is your annual report. In this webinar, you will learn how to craft an annual report that educates, inspires, and motivates your constituents and stakeholders, whether your organization is a grassroots start-up or a venerable institution with a century of experience behind it.

Before you write even the first word of the annual report, do the hard work of gathering data describing your results, the impact you’ve made during the past year (or so) leading to mission achievement. The most effective annual reports summarize results, which means you must keep track of pertinent results all year long. If you have the data, this webinar will show you how to pack it into your report. If you don’t have the data, this webinar will show you how to find it, collate it and report on it.

Annual reports are one of the most effective ways to raise awareness of your nonprofit, thank your supporters, and advertise your value to the community. Think of it as a companion to your website. Unlike your website, which changes regularly as you update it, your annual report is a snapshot of achievements for the past fiscal year. We will show you how to use well-written content, images, graphics, and charts to paint the picture of your ability to fulfill your goals and objectives.

Wherever possible, use your annual report to acknowledge your funding sources. This information is more valuable than may appear at first glance, a secret we will share during the webinar. Just know this: acknowledging your funding sources in an annual report will attract more funders like your current ones, and give you the opportunity to discover if current funders have more giving capacity.

Just like your website, your annual report justifies the investment of time, effort, and money. Like any wise investment, the annual report will pay off handsomely in engaging your funders, attracting new ones, and recognizing staff, board, and volunteers, as long as you know how to describe the impact.

Areas Covered   

Course Level - Fundamental

Who Should Attend

Why Should You Attend

Fearful about creating your annual report? Worried it won’t get the message across, that it doesn’t really matter if you have one or not? Concerned it will cost more than it is worth to create? Or maybe you’ve never written your first annual report and the whole idea leaves you scratching your head.

This webinar will dispel your worries. Learn how to describe your impact in words, pictures, testimonials, and easy-to-follow graphs. Find out the secret weapon for donor acquisition and retention, hidden in the annual report process. Use your annual report to spread the word about your mission impact, and attract more interest from the funding community.

Topic Background   

Nonprofit organizations have a powerful marketing tool in their annual reports. This report is a must-have for even the smallest or newest nonprofits since it makes a great advertisement for your ability to make a difference.