A New Era of doing Business – The Taylor Swift Economy
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Speaker : ZANI BARRISH
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When : Friday, December 13, 2024
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Time : 12 : 00 PM EST
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Zani Barrish is an award-winning digital marketing strategist and multi-skilled writer with over a decade of experience in producing compelling content across a variety of industries and platforms. As a Gen X Veteran Swiftie and experienced professional in business strategy, Zani provides insightful opinions on popular culture, bridging her passion for Taylor Swift with her extensive background in top brands, corporate markets, and entrepreneurship. This unique blend allows her to offer valuable perspectives that connect popular culture with business strategies. Her expertise in digital marketing and content creation has helped numerous brands grow their digital footprints and engage with their target markets in a meaningful way.
Zani's entrepreneurial ventures have further enhanced her ability to craft innovative marketing strategies that drive business growth and customer engagement. Known for her practical and engaging approach, she is passionate about helping businesses adapt to the ever-changing digital landscape and achieve success through creativity and innovation. Whether it's through leveraging pop culture phenomena like Taylor Swift's "Swiftonomics" or crafting immersive customer experiences, Zani's insights are invaluable for any business looking to thrive in the modern market.
In the "Taylor Swift Economy" success isn't just about the product—it's about the experience. This session delves into how businesses can emulate Taylor Swift's strategies to achieve remarkable success. From sticking to your strengths to pivoting for broader appeal, we’ll explore how to create multiple offers within limited timeframes and use a personal approach to marketing. Learn how to build immersive experiences that captivate your audience, deliver exceptional customer service, and interact meaningfully on social media. Discover the importance of overdelivering and continuously adapting to new challenges. We’ll also discuss the crucial role of protecting your intellectual property.
Taylor Swift's business acumen extends beyond her music. In 2023, she was named Time's Person of the Year and became the first musician to reach billionaire status solely from songwriting and performing. Her impact, coined as "Swiftonomics," has boosted local economies across the U.S. in 2023 and in the UK and Europe in 2024 with her Eras Tour. Her influence has inspired several universities, including Harvard, Northeastern University, the University of South Carolina, and Austin Peay State University, to offer courses on her strategies. This session will explore how Taylor Swift's approach to her career offers invaluable insights for business success.
In today’s rapidly changing business landscape, standing still is not an option. Business owners must look beyond traditional methods to remain competitive. Pop culture, particularly the strategies employed by Taylor Swift, provides a rich source of inspiration for creativity and innovation. Taylor Swift's ability to connect with her audience, adapt to new trends, and consistently deliver exceptional experiences has set her apart. By attending this session, you will gain a deep understanding of how to harness creativity and innovation inspired by pop culture, stay current with trends to capture your target audience's attention and adapt your marketing strategies to resonate with contemporary consumer preferences.
We will cover essential topics such as understanding and leveraging your core competencies, expanding your reach from niche to global appeal, developing varied products and services to cater to diverse needs, and utilizing scarcity to drive urgency and sales. Additionally, we will delve into building authentic, direct connections with your audience, designing unforgettable customer experiences, and surpassing customer expectations to build loyalty. You will learn effective strategies for interacting with your audience online and staying flexible and responsive to market changes.
One of the most critical aspects of this session is understanding how to protect your intellectual property. Taylor Swift has been a master at safeguarding her innovations and creations, ensuring that her work remains uniquely hers. By adopting these principles, you can create raving fans who become your brand ambassadors, driving your business to new heights. Incidentally, "New Heights" is also the name of the popular podcast hosted by Taylor’s boyfriend, Travis Kelce, which underscores the cultural synergy between her brand and broader pop culture.
Don’t miss out on this opportunity to learn from Taylor Swift's unparalleled success and apply these strategies to your business. This session is designed to provide you with practical insights and actionable steps to transform your business by leveraging the power of pop culture and innovative marketing strategies. Whether you are a fan of her music or not, the lessons drawn from Taylor Swift's career are universally applicable and can propel your business toward sustained success and growth.
Areas Covered
- How to stick to your Strengths?
- Understanding and leveraging your core competencies - The Taylor Swift Cringe and Storytelling
- Creating a strong, consistent brand image that resonates with your target audience
- Fostering a sense of community among your audience to enhance loyalty and engagement - How to adapt and Evolve your Brand?
- Staying flexible and responsive to market changes
- Pivoting to a Global Market, expanding your reach from niche to global appeal - How to Drive Sales?
- Creating Multiple Offers, and developing varied products/services to cater to diverse needs
- Limited frame strategies, utilizing scarcity to drive urgency and sales - How to Market your Brand?
- The Personal approach, building authentic, direct connections with your audience
- Effective strategies for interacting with your audience online - How to provide great customer Service?
- Overdelivering, surpassing customer expectations to build loyalty
- Crafting Immersive Experiences, designing unforgettable customer experiences - Why you should protect your Intellectual Property?
- Safeguarding your innovations and creations
Who Should Attend
- Entrepreneurs
- Small Business Owners
- Marketing Managers
- Marketing Strategists
- Digital Marketers
- Social Media Influencers
- Bloggers
- Vloggers
- Tech Startup Founders
- Growth Hackers
- Product Managers
- E-commerce Business Owners
- Online Retail Entrepreneurs
- Retail Managers
- Retail Operations Managers
- Visual Merchandisers
- Media Producers
- Content Creators
- Entertainment Managers
- Fashion Brand Managers
- Fashion Marketers
- Retail Buyers
- Hotel Managers
- Event Planners
- Tourism Marketers
Why Should You Attend
In today’s rapidly changing business landscape, standing still is not an option. Business owners must look beyond traditional methods to remain competitive. Pop culture, particularly the strategies employed by Taylor Swift, provides a rich source of inspiration for creativity and innovation. Taylor Swift's ability to connect with her audience, adapt to new trends, and consistently deliver exceptional experiences has set her apart.
Attending this session will help you understand how to:
- Harness creativity and innovation inspired by pop culture.
- Stay current with trends to capture your target audience's attention.
- Adapt your marketing strategies to resonate with contemporary consumer preferences.
- Connect with your audience through popular trends, references, and influencers.
Don’t miss out on this opportunity to learn from Taylor Swift's unparalleled success and apply these strategies to your business.
Topic Background
Business owners can learn valuable lessons from pop culture, and who better to learn from than Taylor Swift, the queen of pop culture at the moment? In 2023, Taylor Swift was named Time's Person of the Year and became the first musician to reach billionaire status solely from songwriting and performing. Her impact, coined as "Swiftonomics," has boosted local economies across the U.S. in 2023 and in the UK and Europe in 2024 with her Eras Tour. Her influence has even inspired several universities, including Harvard, Northeastern University, the University of South Carolina, and Austin Peay State University, to offer courses on her strategies.
If the whole world is taking notice, so should business owners. This session will explore how Taylor Swift's approach to her career offers invaluable insights for business success.
Additionally, considering Taylor Swift's birthday on December 13th, I propose an exclusive workshop session on this date. Leveraging the media coverage and heightened search engine interest around her birthday, this workshop can capitalize on the buzz and attract even more attention and participation.
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$160.00
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