After graduating from Purdue University with dual degrees in Economics and Psychology, Aaron refined his communication skills while working as the Programming Specialist at a nearby psychiatric hospital. He learned how to listen, and how to deliver a message while under high stress and duress. At the same company, Aaron was promoted to business development and marketing position. Aaron soon realized that there were better ways to market and he began to study digital marketing. Aaron found that he could use these skills to extend his impact, and started his own company. Aaron is currently the CEO of Tetra Prime Consulting and continues to push the boundaries of evidence-based marketing--by helping his clients reach their business goals.