Speaker Profile
DAVID SANDERS
David Sanders is a seasoned Chief Revenue Officer and Sr. VP of Sales and Marketing with a wealth of experience garnered from leading technology companies such as IBM, SAP, Siebel, and Sterling Commerce. His expertise lies in driving sales growth through strategic vision and hands-on execution plans, focusing on both people and bottom-line results. With a core proficiency in launching emerging enterprise technologies into the market, David has earned a reputation for consistently achieving aggressive revenue targets for small startups and rapid-growth technology companies.
David Sanders
Recorded Webinar
60 Minutes
Mirroring the New Buyers Journey
The traditional B2B buyer's journey has undergone a dramatic transformation in recent years, driven by the rapid advancements in digital technology, the growing influence of millennials in decision-making roles, and the increasing number of stakeholders involved in the purchasing process. These sweeping changes have created a complex and challenging landscape for sales teams to navigate, requiring a fundame..