Jim Ruta, a successful entrepreneur in his own right and one-time leader of a 250-salesperson organization has dedicated his life to working with and developing high-performance salespeople and managers. In that time, he has distilled the essence of performance improvement and synthesized it into a simple to apply system that can help anyone be better in business. Jim Ruta is a former insurance advisor and executive manager of a 250-advisor agency, Jim is an industry thought leader, coach, podcaster and keynote speaker. He has spoken 4 times at the Million Dollar Round Table Annual Meeting including the Main Platform. He is a best-selling author, industry media personality and co-founder and Emcee of the Canada Sales Congress. Jim is passionate about driving performance with ICON Protocol™, the four key competencies of top advisors. He is a regular on Facebook Live @JimRutaTV and writes for top industry publications. Jim is Executive Vice-President of The Covenant Group in Toronto – a worldwide leader in helping entrepreneurial individuals, teams, distribution organizations and institutions redefine their performance. What you don’t know about Jim – He’s a classically trained violinist, a trained Emergency Medical Technician, a licensed private pilot, a former Special Constable and Ski Patroller and a one-time downhill and water ski instructor… Jim Ruta’s mission is simple – to preserve, promote and propel the advisor business.