Speaker Profile
KATHRYN STRACHAN
Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands.
Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops and B2B Marketing Course, and TechTalks. With a passion for enlightening audiences, she regularly delivers compelling talks on a wide range of topics, such as SEO, customer-centric content, technology marketing, agency culture, leadership, and female entrepreneurship.
Additionally, she hosts the podcast 'Tech Marketers Uncorked', where she interviews top marketing leaders from various leading tech enterprises. Kathryn also judges influential awards programs and has been recognized for her own business acumen, receiving accolades from The Drum, BIMA, IoD, among others.
Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.

Kathryn Strachan
April 29 2025
01 : 00 PM EST
90 Minutes
Creating Your 2025 Marketing Strategy
This session will provide a step-by-step framework for developing an effective marketing strategy in 2025. From understanding market trends to leveraging data-driven decision-making, attendees will walk away with actionable insights to future-proof their marketing plans. We will cover essential components such as customer segmentation, content marketing, digital advertising, and performance measurement to e..

Kathryn Strachan
May 08 2025
01 : 00 PM EST
90 Minutes
Understanding Your Audience And Building Customer Avatars
This session will walk attendees through the process of building customer avatars using research, data, and behavioral insights. We will explore how to gather customer information, identify key pain points, and segment audiences for personalized marketing. By the end of this workshop, attendees will have a clear methodology for creating detailed and actionable customer avatars that guide marketing campaigns..

Kathryn Strachan
June 05 2025
01 : 00 PM EST
90 Minutes
Setting SMART Goals And Leveraging Storytelling for Reporting
This session will cover the principles of SMART goal setting and how to integrate storytelling into marketing reports. Attendees will learn how to structure goals for measurable success, craft engaging data presentations, and communicate insights effectively to stakeholders.Areas Covered Understanding SMART goals and how to apply themSetting marketing KPIs and benchmarksUsing storytelling to enhance data pr..

Kathryn Strachan
July 08 2025
01 : 00 PM EST
90 Minutes
Scaling Strategically: Understanding the Fractional Model
This session provides an in-depth look at how businesses can scale efficiently by leveraging fractional executives. Attendees will gain insights into the advantages of the fractional model, how to select and integrate fractional leaders, and best practices for ensuring success.Areas Covered What is the fractional model?Benefits of hiring fractional executivesWhen and how to implement fractional leadershipCa..