Speaker Profile
KATHRYN STRACHAN
athryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands.
Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops and B2B Marketing Course, and TechTalks. With a passion for enlightening audiences, she regularly delivers compelling talks on a wide range of topics, such as SEO, customer-centric content, technology marketing, agency culture, leadership, and female entrepreneurship.
Additionally, she hosts the podcast 'Tech Marketers Uncorked', where she interviews top marketing leaders from various leading tech enterprises. Kathryn also judges influential awards programs and has been recognized for her own business acumen, receiving accolades from The Drum, BIMA, IoD, among others.
Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.
![Creating a Content Calendar: Strategies for Consistent and Engaging Content Creating a Content Calendar: Strategies for Consistent and Engaging Content](https://www.grceducators.com/image/cache/catalog/2022-Speaker%20/85-95%20-%20NEW%20IMAGE/Kathryn%20Strachan-80x90.jpg)
Kathryn Strachan
August 30 2024
01 : 00 PM EST
60 Minutes
Creating a Content Calendar: Strategies for Consistent and Engaging Content
In the competitive world of digital marketing, maintaining a consistent and engaging content strategy is essential. Many marketers struggle with organization, time management, and keeping their audience engaged. Our talk, "Creating a Content Calendar: Strategies for Consistent and Engaging Content," will explore the vital role of a content calendar in your marketing efforts and provide actionable strategies..
![The Role of SEO in Content Marketing The Role of SEO in Content Marketing](https://www.grceducators.com/image/cache/catalog/2022-Speaker%20/85-95%20-%20NEW%20IMAGE/Kathryn%20Strachan-80x90.jpg)
Kathryn Strachan
September 06 2024
01 : 00 PM EST
90 Minutes
The Role of SEO in Content Marketing
The Role of SEO in Content Marketing: Driving Visibility, Engagement, and GrowthIn the digital age, where online visibility can make or break a business, mastering the intersection of SEO (Search Engine Optimization) and content marketing is indispensable. This talk delves into how SEO strategies can powerfully amplify your content's reach, attract organic traffic, and foster sustainable growth in today's c..
![Developing a Comprehensive Marketing Strategy for B2B Brands Developing a Comprehensive Marketing Strategy for B2B Brands](https://www.grceducators.com/image/cache/catalog/2022-Speaker%20/85-95%20-%20NEW%20IMAGE/Kathryn%20Strachan-80x90.jpg)
Kathryn Strachan
October 28 2024
01 : 00 PM EST
60 Minutes
Developing a Comprehensive Marketing Strategy for B2B Brands
Developing a comprehensive marketing strategy for B2B brands involves multiple steps that focus on understanding the market, defining goals, crafting a message, selecting appropriate channels, and continuously optimizing efforts. Here’s a detailed breakdown:Market Research and Analysis - Understand the Market - Data GatheringGoal Setting - SMART Goals: - Specific: Define cle..
![Omnichannel Marketing: Creating a Cross-Channel Content Campaign Omnichannel Marketing: Creating a Cross-Channel Content Campaign](https://www.grceducators.com/image/cache/catalog/2022-Speaker%20/85-95%20-%20NEW%20IMAGE/Kathryn%20Strachan-80x90.jpg)
Kathryn Strachan
November 25 2024
01 : 00 PM EST
90 Minutes
Omnichannel Marketing: Creating a Cross-Channel Content Campaign
In today's digital age, mastering omnichannel marketing is essential for delivering cohesive and personalized customer experiences. This talk on "Omnichannel Marketing: Creating a Cross-Channel Content Campaign" dives deep into strategies to integrate and synchronize marketing efforts across various channels effectively.Understanding Omnichannel MarketingOmnichannel marketing focuses on providing a unified ..