Speaker Profile
KATHRYN STRACHAN
Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands. Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops and B2B Marketing Course, and TechTalks. With a passion for enlightening audiences, she regularly delivers compelling talks on a wide range of topics, such as SEO, customer-centric content, technology marketing, agency culture, leadership, and female entrepreneurship. Additionally, she hosts the podcast 'Tech Marketers Uncorked', where she interviews top marketing leaders from various leading tech enterprises. Kathryn also judges influential awards programs and has been recognized for her own business acumen, receiving accolades from The Drum, BIMA, IoD, among others. Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.
Kathryn Strachan
February 07 2025
01 : 00 PM EST
60 Minutes
Understanding Search Intent and Why It’s Important Especially in B2B
Search intent plays a pivotal role in shaping digital strategies, especially in B2B industries, where understanding the customer journey is critical for success. This session delves deep into the concept of search intent—informational, navigational, transactional, and commercial investigation—and why it is vital to address these intents in your content strategy.Participants will explore how search intent in..
Kathryn Strachan
Recorded Webinar
60 Minutes
Developing a Comprehensive Marketing Strategy for B2B Brands
Developing a comprehensive marketing strategy for B2B brands involves multiple steps that focus on understanding the market, defining goals, crafting a message, selecting appropriate channels, and continuously optimizing efforts. Here’s a detailed breakdown:Market Research and Analysis - Understand the Market - Data GatheringGoal Setting 1. SMART Goals: - Specific: Define cl..