Rhoda Israelov wrote financial advice columns for the Indianapolis Business Journal, the Indianapolis Star, Radius Magazine, Columbian Magazine, and other publications for twenty-five years. Named in Who's Who in American Women and Who's Who in Finance, Rhoda used writing to reach out to new clients for her financial planning practice. Perceiving that few business owners, department heads, or professional practitioners have the time to compose and post regular blogs, Rhoda saw a way to turn a problem into a professional opportunity. At the now ten-year-old Say It For You professional content writing and blog writing training company, a growing cadre of contract writers, along with Rhoda herself, create content for corporate and practitioner blogs, brochures, web page content, white papers, and social media posts.