Dr. Lybarger provides Executive Coaching and Consultation to managers and leaders in health and human service organizations. As a result of 30 years of management experience he has developed a reality-based perspective on how to create sustainable competitive advantage. He has a particular interest in "surviving and thriving during hard times." Currently, Dr. Lybarger is a Professor of Management at Friends University in Wichita, Kansas where he teaches graduate classes in the Executive MBA, MBA and Master of Health Care Leadership programs. Dr. Lybarger offers reality-based insights to managers and leaders based on 30 years of successful and unsuccessful vocational experiences. His advice is concise, correct and candid. If you don’t want the truth, don't ask him for an opinion! His current focus is "Increasing Profits by Doing Less." Less is More is the foundation for this management strategy. The quickest way to gain an insight into what the content of your conversation with Dr. Lybarger would include is to review the Lybarger Business Model. Business environments change but good business practice does not. In fact, good business practice is redundant. I have concluded that, in business, there are success and failure templates. These constants can guide us to added value. For example, I believe the quickest way to add value is to discontinue irrelevant work activities, dispose of irrelevant employees and establish alignment between strategy and operations while creating a 90/90 work culture. In the 90/90 work culture 90% of all employees complete 90% of their work correctly 90% of the time with little or no supervision. Also, I suggest following a policy of "less is more" in every part of business operation except five. They are [1] employee satisfaction, [2] customer satisfaction, [3] employee compensation, [4] employee productivity and [5] profit.