Audience-Driven Marketing
M. Isik Deliorman is the Founder and CEO, Senior Business Consultant of Novida Global, Consulting Company, with a wealth of experience in propelling business growth and facilitating transformation.
With a solid foundation in strategic leadership, innovation, culture, and change, she has a remarkable history of providing organizations of various scales with effective solutions, drawing on her profound business acumen and industry expertise.
She is an Industrial Engineer, holding an MA degree in Strategic Leadership, Innovation, Culture, and Change. She has a 23-year career history, including various Director roles at Microsoft and Hewlett-Packard in Türkiye, where she also took on regional roles and projects from time to time.
She designs and delivers services, programs and workshops, and develops Models and Frameworks to enable strategic growth, innovation, and organizational, digital, and cultural transformations. She actively leads the Projects and Change Management efforts.
She held influential positions in various Associations and Societies, with the aim of supporting individuals, leaders and businesses to growth. Işık Deliorman is a highly engaged mentor, actively involved in supporting entrepreneurs/ start-ups, investors, SMEs, and women enterprises.
She is a highly accomplished professional in public speaking, panel moderation, workshop design, and facilitation. With a captivating speaking style, she has conducted impactful seminars at universities and professional platforms.
Her authoritative articles on business management, strategy, leadership, transformation, culture, and innovation have been featured in prestigious publications and social media.
Her unwavering passion lies in fostering growth and making a meaningful impact, by constantly updating skills and knowledge in the face of relentless change and leveraging creativity and innovation.
Welcome to the world of Audience-Driven Marketing, where the constantly evolving landscape meets the power of understanding your audience like never before. In a marketing environment characterized by information overload, digital innovation, and changing consumer behaviours, staying ahead of the curve is essential for success.
Our webinar, "Audience-Driven Marketing," is your compass in navigating this dynamic terrain, empowering you with the knowledge and strategies needed to thrive.
- The Marketing Landscape Unveiled: The marketing world has witnessed a revolution, shaped by the rapid growth of e-commerce, the ascendancy of digital media, and the proliferation of social media platforms. It's not just about keeping up; it's about thriving. Our webinar takes you on a journey through this evolving landscape. From the power shift towards connected customers and the intricate dynamics of the customer journey to the pivotal role of data-driven marketing, the growing influence of artificial intelligence (AI), and the emergence of voice and video platforms – we equip you with insights to grasp the essence of the contemporary marketing environment.
- Segmentation and Audience Understanding: Effective marketing in today’s world begins with understanding your audience deeply. To address this, our webinar places a strong emphasis on audience research, segmentation, and persona development. We provide practical tools and methodologies to gain insights into your audience's needs and preferences. Armed with this understanding, you can tailor your campaigns for maximum impact, enabling you to navigate the complex customer journey with confidence and forge stronger connections with your audience.
- Reaching Your Target Audience with Precision: One of the most common challenges in marketing is reaching your target audience effectively. Our webinar dispels the uncertainty surrounding this aspect. By the end of the session, you'll possess actionable insights that empower you to navigate the intricacies of the customer journey and connect with your target audience with precision and purpose.
- Crafting Messages That Resonates: Effective communication is at the heart of marketing success. Our webinar provides invaluable insights into the art of crafting personalized content and storytelling. By tailoring your messages to different audience segments, you can break through the noise and create meaningful connections with your customers. Real-world brand examples highlight successful strategies that you can implement immediately.
- Data-Driven Decision-Making Made Simple: Data analytics may seem daunting, but it's a potent tool in marketing. We simplify data and analytics tools, guiding you on how to use them effectively. This empowers you to make more informed decisions and optimize your marketing strategies, reducing uncertainty in the process.
- Building Brand Loyalty for Long-Term Growth: Marketing is not just about acquiring new customers; it's about retaining them. Our webinar shifts the focus to building brand loyalty through audience-driven strategies. Discover the value of prioritizing your brand over individual products, implementing omnichannel strategies, and fostering customer loyalty through well-designed programs. This approach ensures long-term success and reduces the anxiety associated with constantly seeking new leads.
- Real-World Examples: Learning from the experiences of others is invaluable. Our webinar presents real-world examples of companies that have excelled in audience-driven marketing. You'll gain inspiration for your own marketing efforts.
- Your Path to Mastering In Modern Marketing: In conclusion, "Audience-Driven Marketing" is your roadmap to success in today's ever-changing marketing landscape. This webinar equips you with a holistic understanding of the marketing environment, effective audience segmentation, personalized messaging, data-driven decision-making, and brand loyalty strategies. Real-world examples will illuminate these concepts, giving you tangible ideas to implement in your own marketing endeavors.
Join us on this journey, and together, we'll unveil the true potential of Audience-Driven Marketing in the modern world of marketing.
Areas Covered
- The changing marketing scene
- Segmentation and Understanding your audience
- Reaching your target audience effectively
- Crafting tailored messages for impact
- Data-Driven decision making
- Building brand loyalty for Long-Term success
Who Should Attend
- CXO: CEO, CTO, CMO, CSO
- General Manager
- Business Owners
- Entrepreneurs
- Marketing Managers and Professionals
- Brand Managers and Professionals
- Product Managers and Professionals
- Sales Managers and Professionals
- Customer Relationship Managers and Professionals
- Digital Marketers
- Social Media Managers and Professionals
- Content Marketers
- Advertising and Media Professionals
- Data Analysts
- Students
- Marketing Consultants
- Marketing Enthusiasts
Why Should You Attend
In the fast-paced world of marketing, success hinges on staying ahead of constant change. The marketing landscape has evolved significantly, marked by information proliferation, digital innovation, and shifting consumer behaviour.
Our webinar, "Audience-Driven Marketing," offers a solution to overcome hesitation and unlock the keys to effective, future-proof marketing strategies.
Fear of the unknown can often be eased by learning from others' successes. Our webinar presents real-world case studies of companies excelling in audience-driven marketing.
- Navigate the Changing Marketing Scene: The realm of marketing has witnessed breakthrough growth in e-commerce, digital media, and social media platforms. Staying updated is vital. Our webinar dives into this evolving landscape, including insights into the power shift in customers, complexity of the customer journey, data-driven marketing, increasing pace in the adoption of artificial intelligence (AI), growth of voice and video, and other factors. You'll leave with a clear picture of the marketing landscape's current state and how to leverage it
- Segment Effectively and Understand Your Audience: Our webinar addresses the issue of uncertainty about your audience's needs, by focusing on audience research, segmentation, and persona creation. We provide tools and methods to understand your audience, allowing you to tailor campaigns effectively. You can navigate the complex customer journey and empower your connected customers.
- Learn How to Reach Your Target Audience More Effectively: You will see practical strategies to break through the fear of not knowing how to connect with your audience effectively. By the end, you'll leave with actionable insights that empower you to confidently navigate the complexity of the customer journey and reach your target audience with purpose.
- Craft Tailored Messages for Impact: Uncertainty often stems from not knowing how to communicate effectively with your audience. You will be provided with invaluable insights into crafting personalized content and storytelling. By tailoring messages to different segments, you can overcome doubt and connect with customers more meaningfully. Real-world brand examples will highlight successful strategies to implement.
- Harness the Power of Data-Driven Decision-Making: You will be guided to understand and utilize data and analytics tools effectively, making your decision-making process less intimidating. You can embrace the power of data-driven decisions in your marketing efforts. With this newfound knowledge, you can approach your marketing strategies with greater confidence, reducing uncertainty and optimizing your campaigns for better results.
- Build Brand Loyalty for Long-Term Success: Frequent customer turnover is a common problem in marketing. We shift the focus to building brand loyalty through audience-driven strategies. You will discover the value of prioritizing your brand over products, omnichannel strategies, and loyalty programs. By fostering brand loyalty, you ensure long-term success and reduce the fear of constantly seeking new leads.
Attending "Audience-Driven Marketing" will serve as a way forward in an ever-changing marketing world. You'll gain a holistic understanding of the marketing landscape, audience segmentation, personalized messaging, data-driven decision-making, and brand loyalty, with real-world examples.
Join us to empower your marketing strategies and ensure future success.
Topic Background
Audience-driven Marketing is a dynamic and crucial approach in today's rapidly evolving digital landscape.
With the proliferation of information, the emergence of countless digital marketing and social media platforms, and the ever-changing preferences of consumers, businesses must adapt their strategies to effectively connect with their target audience.
This webinar delves into the multifaceted world of audience-driven marketing, exploring the shift towards personalized, data-driven tactics, the importance of understanding and segmenting your audience, and the power of tailored messaging to engage and build lasting brand loyalty.
By the end of this webinar, participants will be equipped with the knowledge and tools needed to navigate the complexities of modern marketing and connect with their audience in meaningful ways.
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$200.00
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