Brand Positioning Strategies
As the founder of Renegade Marketing, a tech branding agency, I guide a vibrant team that is passionate about making technology brands stand out. At Renegade, we rebel against the ordinary, crafting unique brand identities that challenge the status quo. We're all about pushing boundaries, embracing risks, and nurturing a culture filled with innovative ideas.
Before founding Renegade, I honed my marketing skills in the Consumer-Packaged Goods (CPG) industry, learning everything from building brands from scratch to reinvigorating those that had hit a plateau, and even launching new brand extensions. During this time, I led complex multi-country global product launches, as well as focused single-market strategies aimed at rapid market share growth, particularly in the U.S., where I spent several years in New York working for the multinational FTSE100 giant, Reckitt Benckiser.
A decade ago, I pivoted my career to the tech sector, working for West Coast tech titans like PayPal and Adobe and engaging with dynamic start-ups in London. This period broadened my expertise to include performance and product marketing, and the crafting of digital experiences, complemented by strategic go-to-market planning and the launch of products across Europe, the Middle East, and Africa—recently focusing on large enterprise marketing and Account-Based Marketing.
With a diverse background spanning multiple sectors and countries, and extensive knowledge in various marketing disciplines from branding to performance marketing, I am thrilled to share my insights with the class. My goal is to energize and inspire the next generation of marketing leaders through this course.
In an increasingly competitive market, the right brand positioning can set you apart from the crowd, creating a unique space for your brand in the minds of consumers. This webinar will explore effective strategies for brand positioning that can help you differentiate your product or service, align it with the right audience, and enhance your overall market presence.
Areas Covered
- Understanding Brand Positioning: Introduction to the concept of brand positioning and its significance in the marketing strategy.
- Developing a Positioning Strategy: Step-by-step guide on creating a robust positioning strategy, including identifying your unique value propositions and defining your target market.
- Analyzing the Competitive Landscape: Techniques for analyzing competitors to find gaps and opportunities in the market that your brand can exploit.
- Communicating Your Positioning: Best practices for communicating your brand positioning through marketing messages, visual identity, and customer interactions.
- Case Studies and Real-World Examples: Examination of successful brand positioning examples across various industries to illustrate how different strategies are implemented in practice.
Learning Objectives
Participants will leave with actionable insights and tools to effectively position their brand for success, ensuring it resonates with the right audience and stands out from the competition.
Who Should Attend
Marketing professionals, business owners, brand managers, and strategists looking to enhance their knowledge of brand positioning. This webinar is ideal for anyone involved in crafting or refining a brand's strategy to better reach and engage their intended audience.
Why Should You Attend
In an increasingly competitive market, the right brand positioning can set you apart from the crowd, creating a unique space for your brand in the minds of consumers. This webinar will explore effective strategies for brand positioning that can help you differentiate your product orservice, align it with the right audience, and enhance your overall market presence.
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$200.00
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