Omnichannel Marketing: Creating a Cross-Channel Content Campaign
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Speaker : KATHRYN STRACHAN
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When : Monday, November 25, 2024
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Time : 01 : 00 PM EST
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Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands.
Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops and B2B Marketing Course, and TechTalks. With a passion for enlightening audiences, she regularly delivers compelling talks on a wide range of topics, such as SEO, customer-centric content, technology marketing, agency culture, leadership, and female entrepreneurship.
Additionally, she hosts the podcast 'Tech Marketers Uncorked', where she interviews top marketing leaders from various leading tech enterprises. Kathryn also judges influential awards programs and has been recognized for her own business acumen, receiving accolades from The Drum, BIMA, IoD, among others.
Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.
In today's digital age, mastering omnichannel marketing is essential for delivering cohesive and personalized customer experiences. This talk on "Omnichannel Marketing: Creating a Cross-Channel Content Campaign" dives deep into strategies to integrate and synchronize marketing efforts across various channels effectively.
Understanding Omnichannel Marketing
Omnichannel marketing focuses on providing a unified experience across all customer touchpoints, online and offline. It emphasizes consistency in messaging, branding, and interactions, enhancing customer satisfaction, engagement, and conversions through personalized experiences.
Key Components of the Talk
- Aligning Messaging Across Channels: Maintain consistent brand messaging and storytelling across social media, email marketing, websites, physical stores, and digital touchpoints.
- Coordinating Content Strategy: Plan and coordinate content across different channels while maintaining a unified brand voice and message.
- Optimizing Campaigns for Channel Strengths: Leverage each channel's unique strengths to maximize impact, engagement, and customer experience.
- Utilizing Data for Personalization: Collect, analyze, and utilize customer data to tailor marketing messages and anticipate customer needs across channels.
- Building Customer Loyalty: Foster long-term relationships through consistent, personalized interactions that increase repeat purchases and brand advocacy.
- Measuring Success and ROI: Set KPIs, track customer journeys, and analyze metrics to optimize omnichannel strategies and improve marketing ROI.
Why Attend?
Gain practical insights and actionable strategies to:
- Create seamless customer journeys across digital and physical touchpoints.
- Optimize content and campaigns for maximum engagement and conversions.
- Leverage data-driven insights for personalized customer experiences.
- Measure and improve omnichannel marketing effectiveness.
Join
us to learn how to craft compelling cross-channel content campaigns
that resonate with your audience and drive business growth in today's
dynamic marketing landscape.
Areas Covered
- Introduction to Omnichannel Marketing: Understanding the concept and importance of delivering seamless customer experiences across multiple channels.
- Aligning Messaging Across Channels: Strategies for maintaining consistent brand messaging and storytelling across social media, email marketing, websites, physical stores, and digital touchpoints.
- Coordinating Content Strategy: Techniques for planning and executing content strategies that resonate with audiences while maintaining a unified brand voice.
- Optimizing Campaigns for Channel Strengths: Best practices for leveraging each marketing channel's unique strengths to maximize engagement and drive conversions.
- Utilizing Data for Personalization: How to collect, analyze, and apply customer data to personalize marketing messages and experiences across various channels.
- Building Customer Loyalty: Strategies for nurturing long-term customer relationships through personalized interactions and consistent brand experiences.
- Measuring Success and ROI: Methods for setting KPIs, tracking customer journeys, and analyzing metrics to measure the effectiveness of omnichannel marketing campaigns.
- Case Studies and Practical Examples: Real-world examples illustrating successful omnichannel marketing campaigns and strategies.
This session equips attendees with practical insights and actionable strategies to integrate and synchronize marketing efforts effectively across diverse channels, ultimately enhancing customer engagement, driving conversions, and fostering long-term brand loyalty.
- Digital marketers
- Marketing managers
- Business owners and entrepreneurs
- E-commerce managers
- Content creators
- Customer experience professionals
- Advertising and PR professionals
- Sales and business development professionals
Why Should You Attend
Attending this talk on Omnichannel Marketing: Creating a Cross-Channel Content Campaign is a must for professionals eager to master the art of delivering seamless customer experiences across diverse platforms. In today's interconnected digital landscape, understanding how to integrate strategies across multiple channels such as social media, email, websites, and physical stores is crucial.
By participating in this session, you will delve into the intricacies of aligning messaging and strategies across various channels to ensure consistent brand presence and enhance customer engagement. You'll learn practical techniques for coordinating content effectively, optimizing campaigns based on each channel's unique strengths, and leveraging data insights to personalize customer interactions.
This talk will empower you with strategies to build cohesive omnichannel marketing campaigns that not only drive conversions but also foster long-term customer loyalty. You'll gain insights into how to utilize analytics and customer journey mapping to create tailored experiences that resonate with your audience across every touchpoint.
Whether you're a digital marketer, business owner, marketing manager, or aspiring entrepreneur, attending this session provides a unique opportunity to acquire actionable skills and strategies that can elevate your marketing efforts. By mastering omnichannel marketing, you'll be better equipped to navigate the complexities of today's competitive landscape, maximize your marketing ROI, and ultimately, build stronger connections with your customers.
Don't miss out on this chance to gain valuable insights, network with industry peers, and take your cross-channel marketing initiatives to the next level. Join us to unlock the potential of omnichannel marketing and position yourself for success in delivering exceptional customer experiences across all channels.
Topic Background
A talk on Omnichannel Marketing: Creating a Cross-Channel Content Campaign explores the integration of seamless customer experiences across multiple channels. It focuses on aligning messaging and strategies across platforms like social media, email, websites, and physical stores. Key topics include coordinating content for consistent brand messaging, leveraging data for personalized customer interactions, and optimizing campaigns for each channel's unique strengths. Attendees will gain insights into building cohesive omnichannel strategies that enhance engagement, drive conversions, and foster long-term customer loyalty in today's interconnected digital landscape.
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$160.00
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