Scaling Strategically: Understanding the Fractional Model
-
Speaker : KATHRYN STRACHAN
-
When : Tuesday, July 08, 2025
-
Time : 01 : 00 PM EST
-
Add To Calendar
Refer a Friend
Kathryn is an award-winning fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.
This session provides an in-depth look at how businesses can scale efficiently by leveraging fractional executives. Attendees will gain insights into the advantages of the fractional model, how to select and integrate fractional leaders, and best practices for ensuring success.
Areas Covered
- What is the fractional model?
- Benefits of hiring fractional executives
- When and how to implement fractional leadership
- Case studies of successful fractional models
- Managing expectations and performance
Who Should Attend
- Business Owners
- Startup Founders
- CEOs & CMOs
- HR Leaders
- Investors
Why Should You Attend
- Full-time executive hires can be costly and inefficient for scaling businesses.
- The fractional model provides flexibility and access to high-level expertise.
- Learn best practices for integrating fractional leaders into your business.
Topic Background
Businesses today must adapt to rapid change, and the fractional model is emerging as a key solution for flexible scaling. By leveraging fractional CMOs, CFOs, and other executives, companies can access top-tier expertise without the commitment of full-time hires. This session explores the benefits and strategies for implementing a fractional model.
-
$160.00
-
