Setting SMART Goals And Leveraging Storytelling for Reporting
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Speaker : KATHRYN STRACHAN
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When : Thursday, June 05, 2025
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Time : 01 : 00 PM EST
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Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.
This session will cover the principles of SMART goal setting and how to integrate storytelling into marketing reports. Attendees will learn how to structure goals for measurable success, craft engaging data presentations, and communicate insights effectively to stakeholders.
Areas Covered
- Understanding SMART goals and how to apply them
- Setting marketing KPIs and benchmarks
- Using storytelling to enhance data presentation
- Creating reports that drive engagement and decision-making
- Best practices for visualizing data
Who Should Attend
- Marketing Directors
- Business Analysts
- Content Strategists
- CMOs
- Project Managers
Why Should You Attend
Without well-defined goals, marketing efforts can become unfocused and ineffective. Similarly, reports filled with raw data often fail to engage stakeholders. Learning how to set SMART goals and apply storytelling to reporting will enhance decision-making, align teams, and drive better results.
Topic Background
Goal setting and reporting are crucial for demonstrating marketing impact. However, many marketers struggle to set clear objectives and present data in an engaging way. This session will explore how to use SMART goals for precise planning and how storytelling techniques can transform data into compelling narratives that drive action.
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$160.00
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