Strategic Leadership: Be the Person People Choose to Follow
  • CODE : KABR-0078
  • Duration : 60 Minutes
  • Level : Intermediate
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Karla Brandau is a thought leader in management and team building techniques. She trains individuals to improve their communications and thus their relationships with anyone they interface with. 

She specializes in personalities, communication skills, leadership principles. 

She is the CEO of Workplace Power Institute and has educated managers with her proven leadership principles in companies such as Motorola, Coca-Cola Enterprises, Panasonic, and BYD America.

She has a degree in education and is a Certified Speaking Professional, an earned designation given by National Speakers Association. 

Karla’s book, How to Earn the Gift of Discretionary Effort, teaches managers how to be the leader people CHOOSE to follow, not have to follow because of their position on the organizational chart.



The advanced people skills in this webinar include learning how to earn the gift of discretionary effort. Discretionary effort is the difference between the added value an employee can bring to a task, versus the minimum effort required to get by or make do, and still receive a paycheck.

It takes a special kind of leader to achieve the environment of exceptional employee experience and workplace optimization where workers naturally give discretionary effort, not just give the stereotypical second mile.

You learn what discretionary effort is and how to identify discretionary effort in your employees. Through the implementation of the strategic leadership model, you can create an environment where employees, at a practical level are not superficially engaged, but engaged in giving you their mental, emotional, and physical energy to help the organization reach its goals and objectives.    

Learning Objectives

Strategic leaders build a company culture driven by camaraderie, collaboration, and purpose. In this webinar you will refine your leadership skills through discussions of how to: 

  • Use emotional intelligence principles to relate to employees
  • Understand employees from a DISC personality viewpoint
  • Implement discretionary effort principles
  • Value employee engagement principles vs. what causes disengagement
  • Grasp the relationship of Maslow’s Pyramid to discretionary effort and engagement 
  • Build relationships on integrity and trust  
  • Extend gratitude, encouragement, and praise 
  • Use intrinsic motivators versus extrinsic motivators
  • Safeguard an employee’s psychological safety in discussions
  • Ensure social acceptance

Since each team member is a unique individual, this webinar guides you in recognizing their distinct qualities and tailoring your interactions to effectively influence their work behaviors.

If your desire is to become a strategic leader that people choose to follow, register for this webinar today.

Who Should Attend

All leaders, managers, and supervisors who want to embark on a journey to becoming the strategic leader that people choose to follow.

Why Should You Attend

Many think this webinar is for people who are struggling as a leader. Instead, think of this webinar as a way to take your team to greater heights of productivity.

The realization that strategic leadership isn’t about advancing yourself but it’s about advancing the team is the first step to being the person people choose to follow in our chaotic work world.

Strategic leadership and being the person people choose to follow requires a deep understanding of people dynamics and how to use soft skills in a hard skills environment.

In this webinar we explore the key traits and skills necessary to become a leader who inspires trust, motivates teams, drives organizational success, and leads with confidence and resilience.

Topic Background

In an era marked by rapid technological advancements such as AI, global interconnectedness, and constant change, the need for strategic leaders has never been more critical.

This webinar is a deep dive into a comprehensive approach to catapulting your leadership career and turning your employees into your competitive advantage in a difficult marketplace.

Being a strategic leader is the distinguishing characteristic of 21st century leaders. Any skill requires discipline to acquire proficiency in execution and in this program you learn how to be the leader that enables employees to bring their A-game to work every day.

Following the principles, you learn to move employees from minimal effort to amazing contributions, resulting in increased profitability, superior customer service and economic sustainability for your organization.

  • $160.00



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